With 5,822,963 units sold in the domestic market and 453,591 units exported during the first nine months of FY2005 (9MFY2005), the industry (excluding tractors) marked a growth of 17% over the corresponding previous. Indian automotive industry consists of five segments: commercial vehicles multiutility vehicles & passenger cars two-wheelers three-wheelers and tractors. PORTERвЂ™S FIVE FORCES MODEL OF AUTOMOBILE INDUSTRY End part of my project included market survey, data collection and data analysis.Д¬HARACTERISTICS OF INDIAN AUTOMOTIVE INDUSTRYД¦. I have Analyzed automobile industry on SWOT analysis and different models like PoterвЂ™s five Model. ThatвЂ™s including four pвЂ™s of marketing price, promotion, place and product. Report also contains marketing strategy used by Suzuki Motorcycle India Pvt. Then I study trends in two-wheeler industry. I started with my study form evaluation of two wheelers in India, its market size and growth, demand drives rand factor that affect demand and supply of the two wheeler industry.

I convey my heartful affection to all those people who helped and supported me during the course, for completion of my Project Report.Д®XECUTIVE SUMMARY The objective of my project is in depth study and understanding of two wheeler market.

Abhinav Dua (Zonal Manager вЂ“ Marketing) and other staff members. With deep sense of gratitude I acknowledge the encouragement and guidance received by my organizational guide Mr. Have been possible to come to the present shape without the able guidance, supervision and help to me by number of people. 05511242227ДЄcknowledgement The present work is an effort to throw some light on вЂњ SUZUKI MOTORCYCLE INDIA PRIVATE LIMITEDвЂќ. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) UNDERSTANDING THE MARKET POTENTIAL OF HIGH END BIKES (Premium and Super Premium Segments) A SUMMER TRAINING REPORT ON SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED

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